At Glance
‣ Tiger Woods launched his own golf apparel and merchandise company, Sun Day Red, in collaboration with TaylorMade, following the end of his long-time partnership with Nike. The brand’s initial launch was a great success, with many items selling out quickly.
‣ The new ‘All Things Red’ collection, announced by Sun Day Red, focuses on red apparel, a color synonymous with Woods throughout his career. This collection pays homage to the significance of the color red in Woods’ life, stemming from his mother’s belief in it being his power color.
‣ Woods’ connection to the color red dates back to his junior golf days, influenced by his mother, Kultida. Despite initially wearing it to prove her belief wrong, Woods found success in red, leading to it becoming a staple in his tournament attire, underscoring the personal and professional significance of the ‘All Things Red’ collection.
Sunday’s forecast: RED. #SunDayRed
— SUN DAY RED (@SunDayRed)
After the buzz of its debut, Tiger Woods’ Sun Day Red dropped a bombshell. They’re rolling out an ‘All Things Red’ collection. This comes right after Tiger said goodbye to Nike, shaking hands with TaylorMade instead. February was the month Sun Day Red first hit the scene. And boy, did it hit hard. Items flew off the virtual shelves in just hours.
But, hold up. There was no red in sight initially. Odd, right? Given red’s been Tiger’s battle color throughout his smashing career. Well, that’s about to change. May 5th marks the day the red floodgates open.
Social media’s buzzing. They’ve got Tiger decked out in a red polo and a sleek black cap. Why red, though? Tiger spilled the beans on The Tonight Show with Jimmy Fallon. It’s all thanks to his mom, Kultida. She believed red was his power color, courtesy of his Capricorn vibes. Tiger, half-joking, shared how he once rebelled with blue. Spoiler: It didn’t go well. “Mama’s always right,” he chuckled.
And then, there’s this tweet that screams confidence: “Sunday’s forecast: RED. #SunDayRed.” It’s got a link and everything, but let’s not get lost in the digital woods.
The last time Tiger rocked red at a major? The Masters, this April. Sadly, it wasn’t his weekend, finishing 60th. But, hey, golf’s unpredictable like that.
For those hooked on golf drama and gear talk, Golf Monthly’s newsletter is your ticket. Tiger’s not slowing down, either. He’s eyeing the PGA Championship and maybe, just maybe, his first US Open since 2020. Thanks to a special nod from the USGA, that’s a real possibility.
