The Impact of Jon Rahm’s Putting on His 2023 Earnings

Jon Rahm had a successful year with multiple wins and high earnings on the PGA Tour, but his putting performance cost him $2.5m in 2023, prompting him to switch to the Odyssey Ai-One putter, which showed promising results at the Ryder Cup and has the potential to elevate his game and earnings even further.

At Glance

‣ Jon Rahm had a successful year with wins at The Masters, The American Express, and Genesis Invitational
‣ Rahm finished second on the PGA Tour’s money list for the 2022/23 season with over $16.5m
‣ Rahm’s putting cost him $2.5m in prize money in 2023
‣ Rahm turned to the Odyssey Ai-One putter to improve his putting, which incorporates Artificial Intelligence into its design and helped him during the Ryder Cup

Jon Rahm has had a remarkable year, with several victories and a couple of stints as the world’s number one golfer. The pinnacle of his success came with the Ryder Cup win at Marco Simone, where he was a key player for Team Europe. Despite all his triumphs, Rahm feels that he could have performed even better and earned even more prize money, as his putting let him down.

Rahm’s putting average was excellent in the 2022/23 season, but he still finished just 37th on the SG: Putting table. As a result, he had 37 3-putts out of 1,278 holes in the season, which is worse than the tour average. In response to this, Rahm recently made a significant change to his equipment, turning to the Odyssey Ai-One putter.

The decision to switch putters was motivated by the potential prize money Rahm could have won if his putting performance had been better. Odyssey’s general manager, Jacob Davidson, explained that they were able to determine his 3-putts cost him $2.5m this season, which undoubtedly sparked Rahm’s interest. This led Rahm to incorporate the Ai-One Rossie S putter into his bag, and the results were soon evident during the Ryder Cup.

Rahm’s putting was a highlight at the Ryder Cup, and he credited the variable face technology of his new putter for his improved performance. He also mentioned that the look of the putter helped him square the face up quicker through impact, contributing to his success. Callaway mentioned that Rahm would have ranked even higher in SG: Putting had he been using the Ai-One putter throughout the year, indicating its potential to take his game to an even higher level.

Overall, Rahm’s success and improved performance at the Ryder Cup have shown promising signs for the Ai-One putter. It’s clear that Rahm is hopeful that the putter will help him reach new heights in his game and potentially earn even more prize money in the future. As a golf fan, it’s exciting to see how this change in equipment will impact Rahm’s game going forward.

Elliott Mitchell
Elliott Mitchell
Elliott Mitchell is a Golf Glance Senior Writer. After earning a degree in Sports Journalism, he joined the club in 2021. Elliott is in charge of Golf Glance's news, features, and travel sections, as well as the courses.

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