Golf influencer Micah Morris just landed a major deal with Titleist, marking one of the biggest equipment moves of early 2025.
Morris, who has built up an impressive following of over 500,000 YouTube subscribers, shared the exciting news on his social media channels.
"I love being able to bring genuine content to y’all and can’t wait to share this next year with you," Morris wrote. "We have some incredible things planned for 2025."
To celebrate the partnership, he took viewers behind the scenes at the Titleist Performance Institute, where he got fitted for new clubs alongside legendary club designer Bob Vokey.
The deal marks a significant shift for Morris, who previously worked with TaylorMade. But there’s no bad blood between them.
"I just want you guys to know that I’m very thankful for that partnership," Morris explained in his announcement video. "I’m thankful for you guys, too—every single person who has followed the team."
It’s been a busy month for golf influencer partnerships. Popular YouTube channel ‘Me and My Golf’ also joined Team Titleist in early January.
The golf content world is seeing some interesting business moves too. Grant Horvat and the Bryan Bros just became part-owners of Takomo Golf. Meanwhile, Horvat’s clothing brand Primo scored a sweet deal as the official apparel sponsor for Phil Mickelson’s HyFlyers GC team.
‘Good Good’, another major YouTube golf group, is making waves in the pro scene. They’ve signed several PGA Tour players to their clothing line, including Joel Dahmen, Jon Pak, Beau Hossler, Willie Mack, and Michael Block.
Even Hollywood is getting in on the action. Actress Kathryn Newton and golf creator Mia Baker have partnered with J.Lindeberg, while the F0reBr0thers YouTube group has teamed up with Callaway.
The golf industry is clearly recognizing the growing influence of social media stars, and 2025 is already shaping up to be a year of exciting collaborations between traditional golf brands and new media personalities.
