Max Homa is kicking off 2025 with a complete gear makeover, signing major new deals with Cobra Golf, Puma, and Lululemon.
The popular PGA Tour star, known for his witty social media presence, is making the biggest equipment change of his career after being with Titleist since turning pro in 2014.
He’s already got the new gear in his bag for this week’s season opener at The Sentry in Hawaii.
The switch to Cobra is turning heads in the golf world. Homa’s now wielding Cobra’s latest DS-Adapt LS driver, which he’s got set up with a fancy Fujikura Ventus Velocore+ 7X shaft. He’s also carrying a mix of Cobra’s LIMIT3D, King CB, and King MB irons, plus their Snakebite wedges.
But he’s not going all-in with one brand. Interestingly, he’s kept a couple of favorites in the bag – TaylorMade fairway woods and his trusted Scotty Cameron putter.
“I am super excited to join the Cobra Puma Golf team,” Homa said. “Gear that’s on the cutting edge of technology and the most comfortable shoes in the game are a great combination for any player.”
The 33-year-old’s wardrobe is getting a complete refresh too. He’s ditched FootJoy and is now rocking Puma shoes and Lululemon apparel. This makes him just the second PGA Tour player to partner with Lululemon, joining Min Woo Lee.
For Homa, the Lululemon deal feels especially natural. “It already takes up most of my wardrobe with workout and lounge apparel,” he said. “It feels like a dream come true to work with such an iconic brand.”
Despite going winless in 2024, Homa’s star has continued to rise. He played on his first Ryder Cup team and has become one of golf’s most relatable personalities.
“When I feel good, it definitely influences how I play,” Homa said. “I subscribe to the old saying look good, feel good, play good.”
Currently ranked 41st in the world, Homa will debut his new look at The Sentry this week, where fans will get their first glimpse of this complete equipment overhaul in action.
