LIV Golf’s fashion game is getting a major upgrade as teams lock in new clothing deals before the season kicks off in Riyadh.
The latest to join the style parade is Majesticks GC, featuring golf stars Lee Westwood, Ian Poulter, Henrik Stenson, and Sam Horsfield. They’ve just inked a deal with Castore, a rising star in sports apparel.
“We’re thrilled to team up with Castore,” says Poulter, who’s clearly excited about the partnership. “We both have British roots, but we’ll be showing off these products worldwide.”
The deal isn’t just about looking good on the course. Castore will deck out the team with everything from training gear to golf accessories.
It’s worth noting that Castore isn’t new to high-stakes sports. They’re already working with McLaren’s F1 team and England Cricket, plus they’ve dressed golf pros like Matt Fitzpatrick and Thorbjorn Olesen.
But Majesticks aren’t the only ones getting a wardrobe refresh.
Bryson DeChambeau and his Crushers GC have just announced a long-term partnership with Reebok. The big-hitting American will be sporting their gear when the season tees off on February 6th.
Phil Mickelson’s HyFlyers GC is going in a different direction. They’ve partnered with Primo, the apparel company started by YouTube golf sensation Grant Horvat.
Meanwhile, Jon Rahm and Tyrrell Hatton, the new faces of Legion XIII GC, have been spotted wearing Greyson Clothiers during the Hero Dubai Desert Classic.
These partnerships show how LIV Golf is attracting major brands despite being the new kid on the professional golf block. With the season about to start, fans can expect to see some pretty sharp-looking teams teeing it up in Riyadh.
