LIV Golf just landed another major TV deal, securing free coverage in the UK through ITV for the 2025 season. It’s their second big broadcasting win after signing with FOX Sports in the USA.
British golf fans will be able to watch LIV tournaments starting with round two of the season opener in Riyadh. Most of the action will stream on ITVX, but you’ll also catch live coverage on ITV1 and ITV4.
Want to catch up on the highlights? ITV4’s got you covered with a weekly show.
"This is huge for us," says Ron Wechsler, LIV Golf’s broadcasting chief. "We’re trying to bring LIV Golf everywhere, and partnering with a major player like ITV helps us reach more fans than ever."
The Saudi-backed tour is on quite a roll. They’ve already locked down deals with Coupang Play in South Korea and Movistar Plus+ in Spain. Now they’re adding the UK to their growing list of markets.
Niall Sloane, ITV’s Sport director, seems pretty excited about bringing live golf back to free TV in Britain. "It’s an exciting time for LIV Golf," he says. "We can’t wait to show fans their innovative approach to the sport."
LIV’s not stopping there. They recently brought popular YouTuber Rick Shiels on board, hoping to tap into his massive online following.
Between the ITV deal and Shiels’ involvement, LIV Golf’s 2025 season is shaping up to be their biggest yet in terms of viewership.
