The only American streaming partner of the LIV Golf League has stopped its service immediately.
Caffeine TV, which started showing LIV Golf in February, announced on Wednesday that it was ending due to not making enough money.
A statement on Caffeine TV’s website said: “All good things come to an end. We’re at the point where we are still not quite profitable, so we’ve made the decision to end the service as of June 26th as we figure out our next steps.”
End of Caffeine TV
They mentioned it had been a wild ride with many achievements. They built a top-notch streaming platform with 61 million monthly users and 4 million daily users. They also worked with 200 sports partners across 17 categories and explored different business models like virtual gifting and subscriptions.
earlier this year signed a deal with LIV Golf to carry its Friday rounds.Caffeine, launched in 2018, says today it is shutting down
— Josh Carpenter (@JoshACarpenter)
They created a world-class team, board, and set of investors while making a unique impact on live sports streaming. “We’ve had a huge impact on the industry and will again soon, in a different way,” they added. Many thanks were given to everyone involved.
Fans might think this is sad news for those who enjoyed watching golf there .
Started in 2018, Caffeine raised nearly $150 million from big names like 21st Century Fox and Andreessen Horowitz but struggled financially despite showing various sports including golf, football, basketball, and soccer. After signing with LIV in February just before Anthony Kim’s return to pro golf, co-founder Ben Keighran expressed excitement about expanding LIV’s reach through their platform.
LIV’s deal with Caffeine included more than just live Friday coverage; they also aired shows like Club 54 Pre-Round and Post-Round shows along with podcasts such as Fairway to Heaven.
However now without Caffeine TV …
LIV still has other ways for fans to watch: their YouTube channel, their own app called LIV Golf Plus (which has cool features like “Any Shot, Any Time”), CW app & network plus over 20 international broadcast partners!
Independent viewership numbers have been hard to find this season but reportedly between 2.25-3.51 million viewers tuned in worldwide via YouTube & LIV Golf + app during first four events this year !
Next up? The event in Andalucia Spain from July12-14 followed by The Open Championship then off to JCB Golf & Country Club UK !
What do you think about all these changes?
