On Friday, Greg Norman celebrated his three-year anniversary as CEO of LIV Golf with a message on Instagram.
He reflected on the challenges and achievements since LIV Golf’s inception, mentioning the initial resistance from many, including the PGA Tour.
Norman said, “Today I celebrate 3 incredible years as CEO and Commissioner of our LIV Golf League. We have come so far in such a short time period, managing all sorts of hostile headwinds, hurdles and untruths that I marvel at what we have accomplished to date.”
Norman highlighted several accomplishments: players earning more money than ever, prioritizing families, fans, and caddies , and improving player health and wellness. He also emphasized new pathways for players to compete.
Key Achievements:
Norman believes LIV Golf has brought fresh energy to golf by making it more exciting and innovative. He said they’ve turned golf into an asset class with Private Equity now involved and opened new global markets.
“I have fought vigorously for global golf, player rights, caddies, fans, and stakeholders for over 30 years. Today on my 3rd anniversary, I could not be prouder for finally achieving my lifelong vision,” he added.
Fans might think this is a bold move considering the competition with established tours like the PGA Tour.
Greg thanked his team and gave special recognition to Yasir Al-Rumayyan from Saudi Public Investment Fund (PIF). “I want to thank him for HIS vision…and knowing the franchise model works!” he wrote.
Since LIV Golf started, there were doubts about its sustainability. For instance, court documents showed it made almost no revenue in its first year.
Recently announced talks between the PGA Tour and PIF raised questions about LIV Golf’s future. Jimmy Dunne mentioned that PGA Tour commissioner Jay Monahan would decide what happens next for LIV Golf.
Despite these uncertainties, Norman’s message was clear: he remains firmly in charge and believes LIV Golf is here to stay. “Today we are underway…proving there is room for competition in our sport,” he stated confidently.
Before this week’s Tour Championship ending the FedEx Cup Playoffs, Monahan admitted that discussions with PIF are complicated but hopeful about reuniting top players worldwide.
What do you think? Is Norman right about LIV Golf staying strong?
