Golf Monthly Debuts New Gear Podcast

Future’s golf brand is launching a new podcast about golf gear.

Dan Parker and Joe Ferguson will host Kick Point: The Golf Gear Show, sharing weekly reports, explainers, and insights into top players’ equipment.

“This exciting new project will showcase the expertise of the Golf Monthly gear team,” said Neil Tappin.

Podcast Details:

Joe and Dan test a wide range of products from drivers to shoes. They make complex gear terms easy to understand in a relaxed format. This helps position Golf Monthly as a leader in golf equipment insights.

Kick Point can be found on all major podcast platforms. Video episodes are on the Golf Monthly website, with short clips on social media.

Golf Monthly has seen record growth in ecommerce content in early 2024. Affiliate links drove over £9m in sales during the first half of 2024. Transactions from their website clicks grew by 29% year-over-year, with average order value up by 15%.

Fans might think this news shows how popular golf gear is becoming .

Most growth came from the US, but UK clicks (9%), transactions (10%), and sales order value (8%) also increased during this period.

Before this year’s Masters, key buying guides were updated for seasonal search traffic boosts:

– Best Golf Club Sets For Beginners (up 24% y-o-y)
– Best Golf Rangefinders (up 242% y-o-y)
– Best Push Carts (up 165% y-o-y)
– Best Golf Shoes (up 33% y-o-y)
– Best Golf Club Sets (up 90% y-o-y)

Matt Johnston shared his excitement: “We are delighted to see the fruits of our recent investments.”

The audience remains strong, allowing targeted advertising or branded content solutions at scale for commercial partners through various initiatives like off-platform storytelling and video content.

What do you think about these updates?