Sky Sports is teaming up with Callaway Golf in a major new partnership that’ll change how we watch golf in 2025.
The deal makes Callaway the main sponsor for many of golf’s biggest tournaments on Sky Sports Golf, covering both men’s and women’s events.
It’s a pretty big move that’ll see Callaway’s name all over Sky’s golf coverage – from TV broadcasts to digital ads and even the weekly Sky Sports Golf podcast. They’re also planning special events around the biggest tournaments of the year.
Some of the biggest events getting the Callaway treatment include:
- The Masters
- The PGA Championship
- The US Open
- LET & LPGA Tours
The partnership also covers four of the five women’s majors, showing both companies are serious about supporting women’s golf. These include the Chevron Championship, KPMG Women’s PGA Championship, US Women’s Open, and Evian Championship.
While they can’t sponsor The Open directly, Callaway will be backing all of Sky’s coverage around the tournament, trying to get more fans excited about golf’s oldest major.
"Sky Sports is really proud to work with Callaway," says Jason Wessely, Sky Sports Golf Director. "They’re leaders in golf equipment and share our goal of making golf better for fans everywhere."
Chris Gregg, Callaway’s Marketing Director, is just as excited: "This partnership lets us bring golf fans closer to the action during major events. We want to help both new and experienced golfers enjoy the game more."
What does this mean for golf fans? Expect to see lots of exclusive content, behind-the-scenes access, and plenty of chances to win golf gear. Both companies say they’re focused on growing the sport and inspiring the next generation of golfers – both men and women.
The partnership kicks off in 2025, and it’ll be interesting to see how it changes the way we experience golf on TV and digital platforms.
