At Glance
‣ The Chevron Championship’s prize purse will increase by 50% from 2024, with the winner receiving $1.2 million, marking the first time the champion earns a seven-figure sum. This year’s total prize money is set at $7.9 million, up from $5.2 million in 2023.
‣ Chevron has extended its title partnership with the LPGA Tour through 2029, demonstrating a long-term commitment to women’s golf. This extension is part of a broader effort to grow the LPGA and capitalize on the increasing focus on women’s sports.
‣ The LPGA Tour’s total purses for the 2024 campaign now amount to $123.25 million, a 78.6% increase since 2019. This growth in prize money, including the Chevron Championship’s increase, aims to elevate the profile of women’s golf and support players in achieving peak performance by reducing financial pressures.
LPGA Commissioner Mollie Marcoux Samaan and Chevron CEO Mike Wirth announce the purse for this year's event will increase from $5.2 to $7.9 million. The winner will take home $1.2 mil and Chevron is extending their sponsorship to 2029.
— Amy Rogers (@TheAmyRogers)
Big news from the golf world! LPGA Commissioner Mollie Marcoux Samaan and Chevron CEO Mike Wirth have just dropped a bombshell. Starting in 2024, The Chevron Championship’s prize purse will see a whopping 50% increase. That means the winner will be walking away with a cool $1.2 million. Yep, you heard that right. For the first time ever, the champion’s check will have seven figures on it.
Let’s take a moment to soak that in. Last year, Lilia Vu snagged the trophy with the total prize money sitting at $5.2 million. Fast forward to this year, and we’re looking at a total pot of $7.9 million. Talk about a leap, huh? When Chevron first stepped in as the title sponsor in 2021, the prize was a mere $3.1 million. Look at us now!
Oh, and for those who don’t quite make the cut this year, there’s a silver lining. They’ll be pocketing $10,000, which is double the consolation prize from 2023. Not too shabby, right? This update came hot on the heels of Wirth’s announcement that Chevron is sticking with the LPGA Tour as its title partner all the way through 2029.
Wirth seemed pretty stoked about the whole thing. He said, “It’s just a real privilege for us to announce the increases in prize money and support for the Tour and the increase in the amount of time that our current contract will run. We’re thrilled with everything about this event.” Sounds like a win-win situation to me.
Mollie and Mike had a busy morning before dropping this news. They were rubbing elbows with big names from the sports, golf, and business worlds. The big question on their minds? How to take the LPGA to the next level and make the most of this golden era for women’s sports. It’s clear they’re not just here to play; they’re here to make a difference.
In case you missed it, here’s the gist: The Chevron Championship’s purse is getting a hefty boost, jumping from $5.2 to $7.9 million. The winner’s share? A sweet $1.2 million. Plus, Chevron’s not going anywhere. They’re in it for the long haul, extending their sponsorship until 2029. Check out the tweet for the visual proof. It’s all happening, folks.
With this latest increase, the LPGA Tour’s total purses for the 2024 season are now a staggering $123.25 million. That’s a 78.6% increase since 2019. This week’s Major has now climbed to the fourth largest prize purse, overtaking the Amundi Evian Championship’s 2023 offering. And let’s not forget, the France-based tournament hasn’t even announced its 2024 payout yet.
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The AIG Women’s Open and the KPMG Women’s PGA Championship aren’t lagging behind either. Last year, the AIG bumped its purse by 23%, setting up a $9 million pot. Meanwhile, the KPMG Women’s PGA Championship had a whopping $10 million up for grabs as Ruoning Yin clinched the title last June.
So far, the only Major to announce its 2024 prize purse before this week was the US Women’s Open. It’s leading the pack with the highest payout in women’s golf at $12 million, up from $11 million in 2023.
Marcoux Samaan is all in on these changes. She believes this is just the beginning of a new era for women’s golf. With Chevron’s long-term commitment, they’re not just playing the game; they’re changing it. It’s about building something that lasts, shifting mindsets, and drawing fans into a community that celebrates women’s sports.
The goal? To get players to the first tee without a worry in the world. No stress about hotels, flights, or car rentals. Just pure focus on the game. Chevron’s asking the right questions, like how to elevate the sport even further. And with each year, the event is set to soar to new heights.
So, what’s the takeaway? The Chevron Championship is on the up and up, with a prize purse that’s turning heads. And with a long-term agreement in place, the future of women’s golf looks brighter than ever. Here’s to building something you’ve never seen before.
